Dining Concepts is a progressive organization specializing in the development of quality dining experiences throughout Hong Kong with additional diversified businesses associated with the hospitality industry.
Founded and driven by restaurant entrepreneur Sandeep Sekhri, the group was established in 2002 and now operates more than 24 high performance restaurants with exciting projects under development, in addition to the associated businesses within the portfolio.
Dining Concepts own and operate our own restaurants and partner with international chefs to facilitate the development of their brands in Hong Kong. Since its inception, Dining Concepts has developed and managed many of Hong Kong’s most successful dining outlets.
To exceed customer expectations in relation to quality dining experiences in the areas of cuisine, service and ambience while strengthening the growth and viability of all segments of the company for the long term benefit of employees, customers, shareholders, partners and suppliers.
The philosophy of Dining Concepts is to efficiently produce high quality cuisine, in interactive kitchen environments where possible, with ingredients that are fresh local produce or where required, the best available imported products.
The predominant themes of commitment are:
To conceive, create and maintain products and services of genuine quality
To offer our products and services at a value-for-money price point
To motivate and support members of our team at all levels
To continuously grow
To inspire our partner chefs
The company objective is to establish superior dining facilities in prime locations that offer high quality dining experiences in a friendly relaxed environment at an affordable price that represents excellent value for money. Total customer satisfaction is our aim.
At the same time, any developments must contribute to the overall profitability of the company.
To achieve these objectives, chefs are recruited from the international market, staff is trained to a high level and ingredients and produce are sourced from the best available locations.
Similar standards are also demanded to ensure customer satisfaction within our subsidiary companies.
The important aspect of our business model is defining our product, awareness of our customer base, creating customer satisfaction, encouraging and developing customer loyalty through our loyalty program, customer comment and feedback, implementing effective promotion and marketing activities, consistent training implementation and professional practices and procedure.
The company has enjoyed successful profitability to date and has a sound financial base with annual turnover growing at a significant rate. This solid financial base and our consolidated income, has enabled the group to continue to move forward with expansion and further development and as a result, is in a position to fund any future operations, expansion or franchise development through its internal financial resources.
Corporate responsibility is actioned throughout our operations with respect to community, charitable organisations, partners and staff.
The company supports Room to Read, an organisation providing Schools, libraries, and learning facilities for under privileged children, in particular girls, in many of the world’s poorest countries.
In this program, Dining Concepts add $1 to every guest bill at all restaurants and match that $ for $ from our own resources. To date we have donated well in excess of $1 Million to the Room to Read organisation.
China Candlelight Foundation is another major charity we support and in addition, we support many local charities including fund raising, schools, the under privileged and charitable events.
In relation to restaurant staff, we incentivise with cash and kind rewards, social activities and training opportunities throughout the year.
DIRECTOR OF MARKETING